The holiday shopping season is a critical time for e-commerce businesses, but it's also a period of heightened risk. Riskified, a global leader in fraud prevention, is taking a stand to ensure consumer trust remains intact during this busy time.
With online shopping expected to reach new heights in 2025, generating billions in revenue, fraudsters see an opportunity to exploit this growth. According to Deloitte, holiday e-commerce sales are projected to reach $305-$311 billion, but this also means potential losses of $107 billion due to fraud by 2029, as predicted by Juniper Research.
The rapid advancement of AI is transforming both consumer behavior and criminal tactics. Riskified's data reveals a significant increase in merchants receiving orders from GenAI channels, with traffic from AI-powered shopping tools being 1.1-1.7 times riskier than typical search traffic. This highlights the urgent need for merchants to adopt advanced strategies and technologies to protect their transactions, operations, and customers from emerging risks.
"Agents are revolutionizing the way we shop, offering convenience but also creating new vulnerabilities," says Jeff Otto, Chief Marketing Officer at Riskified. "Fraud teams play a crucial role in safeguarding both merchants and consumers. They establish the necessary guardrails for the safe and confident adoption of e-commerce innovations. Our goal is to ensure all e-commerce channels remain sustainable revenue streams, free from fraud and abuse, especially during the holidays and beyond."
As an official supporter of International Fraud Awareness Week (November 16-22, 2025), Riskified has launched several initiatives to promote anti-fraud education and vigilance. One of the key components is a billboard campaign in collaboration with the New York Stock Exchange, located in Times Square, New York City, and for the first time, in Silicon Valley. These billboards showcase merchants who prioritize creating a safe and secure holiday shopping experience for their customers.
Riskified.com/FraudWeek offers educational resources, including "The Grinch of E-commerce: Spotting Fraud & Abuse Amidst 2025's AI-Powered Holiday Shopping," and success stories from merchants who have effectively combated fraud. This initiative is a collaborative effort with Riskified's e-commerce ecosystem partners, such as AWS, Deloitte, Mastercard, and more, to help consumers make informed choices when shopping with brands that prioritize fraud protection.
John Gill, J.D., CFE, President of the Association of Certified Fraud Examiners, emphasizes the importance of global support in making International Fraud Awareness Week an effective tool for raising anti-fraud awareness. "Fraud is a pervasive issue that affects people from all backgrounds and takes various forms. It's crucial for organizations to unite in this fight to raise awareness not only during this week but continuously. Fraud is a serious problem that requires a proactive approach, and education is the first step towards prevention."
For more information on how Riskified is leading the charge against fraud during International Fraud Awareness Week, visit Riskified.com/FraudWeek.
Riskified (NYSE: RSKD) is dedicated to empowering businesses to maximize e-commerce growth by outsmarting risk. Many of the world's largest brands and publicly traded companies rely on Riskified for guaranteed chargeback protection, large-scale fraud and policy abuse prevention, and improved customer retention. Developed and managed by a team of e-commerce risk analysts, data scientists, and researchers, the Riskified e-commerce risk management platform analyzes individual interactions to provide real-time decisions and robust identity-based insights. Learn more at www.riskified.com.
