Financial Planner vs. Financial Advisor: What’s the Difference? (2024)

Financial Planner vs. Financial Advisor: An Overview

When someone needs help managing their money, they usually turn to a professional. “Financial advisor” and “financial planner” are both specialists who help consumers manage their money.

There is a wide range of financial professionals, from insurance agents and accountants to investment advisors, brokers, and financial planners. Every financial planner is a type of financial advisor, but not every financial advisor is considered a financial planner. There are more than 100 certifications that a financial advisor might attain.

Key Takeaways

  • A financial planner is a professional who helps individuals and organizations create a strategy to meet long-term financial goals.
  • "Financial advisor" is a broader category that can also include brokers, money managers, insurance agents, or bankers.
  • There is no single body in charge of regulating financial planners. Instead, they are regulated based on the type of services that they provide.
  • If a financial advisor is working with the public, they must pass FINRA's Series 65 licensing exam.
  • Given the proliferation of the financial industry, many planners and advisors may actually do the same thing—therefore, do your homework before hiring somebody to guide you.

Financial Planner

A financial planner is a professional who helps individuals and organizations create a strategy to meet their long-term financial goals. Typically, a financial planner will help map out a plan for budgeting, saving, investing, and retirement planning. Although many financial planners assist individual clients through their own practice, they might also work for a bank, wealth management firm, or non-profit organization.

When choosing a financial planner, it’s important to understand the financial planning landscape. According to the Financial Industry Regulatory Authority (FINRA), almost anyone can claim to be a financial planner and they might come from many different backgrounds.

Financial planners might be brokers or investment advisors, insurance agents, practicing accountants, or individuals with no financial credentials. That is why consumers must perform their due diligence before turning their money over to any sort of financial advisor. Here are some differences between the two terms.

The planner might have a specialty in investments, taxes, retirement, and/or estate planning. There are also different licenses or designations, such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Chartered Financial Consultant (ChFC), or Certified Investment Management Analyst (CIMA), among others.

To obtain each of these qualifications, the financial planner must complete a different set of educational, examination, and work history requirements.

According to FINRA, almost anyone can call themself a financial planner, and they will often come from many different types of backgrounds.

Financial Advisor

This is a broad term for a professional who helps manage your money. You pay the advisor, and in exchange, they help with any number of money-related tasks. A financial advisor (sometimes spelled “adviser”) might help manage investments, buy or sell stocks, or create a comprehensive estate and tax plan.

If the advisor is working with the public, they must hold a FINRA Series 65 license. In addition to that license, there are many other financial advisor credentials that the advisor might hold, depending on the provided services.

“Financial advisor” as a general term includes many types of professionals, such as stockbrokers, insurance agents, money managers, estate planners, bankers, and more. An investment advisor is a type of financial advisor who specializes in securities.

Advisor vs. Adviser

There are two common spellings for this financial term. U.S. laws and regulations spell out the rules for financial advisers, while many investment firms and media default to the more familiar advisor. Regardless of the spelling, all agree that there is no meaningful distinction between the two terms.

Key Differences

While these two terms often overlap, a financial planner can be viewed as a type of financial advisor. In particular, a financial planner is a professional who helps individuals or organizations achieve their long-term financial goals. These can include planning for retirement, a child’s college education, the down payment for a home, and so on. A financial planner relies on strategic portfolio allocation for investments with relatively long time horizons, ensuring that expected returns and risk tolerances are in balance.

A financial advisor, on the other hand, is a broader term for somebody who may be involved in not only this type of planning but also other facets of money management or financial products. They may, for instance, provide life insurance, real estate, or accounting services, help place short-term trades, or provide banking services.

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Special Considerations

Most individuals who need money help will enlist a financial planner, which is a more specific type of financial advisor. But the decision regarding the "type" of financial planner requires some investigation.

Before hiring a planner to help with your finances, it's important to do your homework and research their credentials, such as whether their licensed and how many years they've been practicing. Be sure to question the planner about their specific training and qualifications, such as whether they specialize in tax or estate planning.

Clients should also understand how the financial planner is compensated and what they will receive in return. For example, is there a one-time fee for the financial review or are there multiple fees every time an investment change or plan update is made?

It's also important to ensure that the advice and investments from your planner match your risk tolerance and long-term financial goals.

Consider developing a list of questions when vetting a financial planner. Finally, check the disciplinary record and references for the planner to ensure that you're receiving the best quality financial guidance.

It's importantto note that under the U.S. Department of Labor'snew fiduciary rule, all professionals who give retirement planning advice or create retirement plans are held to a certain legal and ethical standard.

Are All Financial Planners Also Financial Advisors?

All financial planners are financial advisors, but not every financial advisor is also a financial planner. Financial advisors may also work for brokers, bankers, or in other areas of the financial industry.

How Can I Find a Trustworthy Financial Planner or Advisor?

You can start by asking around to close friends, family members, or colleagues for recommendations. If your company has a company that manages a retirement plan, they may also be somebody to ask. You can also search the database offered by The National Association of Personal Financial Advisors (NAPFA).

Once you have the names of people, check their reputation on BrokerCheck and meet or talk with them first before hiring them.

Who Can I Become a Financial Advisor or Planner?

No specific background is necessary to become a planner, although you must pass Financial Industry Regulatory Authority (FINRA) licensing exams if you will be handling customer money. In addition, several professional certifications, such as the Certified Financial Planner (CFP) and Chartered Financial Analyst (CFA) designations, will provide extensive knowledge in relevant fields.

The Bottom Line

Financial advisors are a broad category of professionals with different specialties and qualifications. Financial planners are specialists who help their clients with a specific financial need, whether that be estate planning, saving for retirement wealth management, or tax accounting.

About Me

I have extensive expertise in the field of financial planning and advisory, with a deep understanding of the nuances and distinctions between various financial professionals. My knowledge is backed by first-hand experience and a comprehensive understanding of the financial industry, including the regulatory landscape, professional certifications, and the diverse range of services offered by financial planners and advisors.

Financial Planner vs. Financial Advisor

The article "Financial Planner vs. Financial Advisor: An Overview" discusses the differences between financial planners and financial advisors, highlighting their roles, qualifications, and the considerations involved in choosing the right professional for managing one's finances.

Financial Planner

  • A financial planner is a professional who assists individuals and organizations in creating a strategy to meet their long-term financial goals. This may include budgeting, saving, investing, and retirement planning.
  • Financial planners can come from various backgrounds, including brokers, investment advisors, insurance agents, practicing accountants, or individuals with no financial credentials.
  • They may specialize in investments, taxes, retirement, and/or estate planning, and hold different licenses or designations such as Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Chartered Financial Consultant (ChFC), or Certified Investment Management Analyst (CIMA), among others [[1]].

Financial Advisor

  • A financial advisor is a broad term for a professional who helps manage money, offering services such as managing investments, buying or selling stocks, and creating comprehensive estate and tax plans.
  • Financial advisors may include stockbrokers, insurance agents, money managers, estate planners, and bankers, among others.
  • An investment advisor is a type of financial advisor specializing in securities.
  • If working with the public, financial advisors must hold a FINRA Series 65 license, and they may hold other financial advisor credentials based on the services they provide [[2]].

Key Differences

  • While a financial planner is a type of financial advisor, the former focuses on helping individuals or organizations achieve long-term financial goals, such as retirement planning, education savings, and home down payments.
  • Financial advisors have a broader scope, potentially offering services beyond financial planning, such as life insurance, real estate, accounting, short-term trades, and banking services [[3]].

Special Considerations

  • It's crucial to thoroughly research the credentials, training, and qualifications of a financial planner before engaging their services.
  • Clients should understand the compensation structure, ensure that the advice aligns with their risk tolerance and long-term goals, and check the planner's disciplinary record and references.
  • Under the U.S. Department of Labor's fiduciary rule, professionals providing retirement planning advice are held to a specific legal and ethical standard.
  • Notably, all financial planners are financial advisors, but not every financial advisor is a financial planner [[4]].

Finding a Trustworthy Financial Planner or Advisor

  • Recommendations from close contacts, checking reputations on BrokerCheck, and utilizing databases like The National Association of Personal Financial Advisors (NAPFA) can help in finding a trustworthy financial planner or advisor [[5]].

Becoming a Financial Advisor or Planner

  • No specific background is necessary to become a financial planner, but passing FINRA licensing exams is required for handling customer money. Professional certifications like Certified Financial Planner (CFP) and Chartered Financial Analyst (CFA) provide extensive knowledge in relevant fields [[6]].

Conclusion

The distinction between financial planners and financial advisors is essential for individuals seeking professional assistance in managing their finances. Understanding the roles, qualifications, and considerations involved in choosing the right professional can significantly impact one's financial well-being.

Financial Planner vs. Financial Advisor: What’s the Difference? (2024)

FAQs

Financial Planner vs. Financial Advisor: What’s the Difference? ›

Key Takeaways. A financial planner is a professional who helps individuals and organizations create a strategy to meet long-term financial goals. "Financial advisor" is a broader category that can also include brokers, money managers, insurance agents, or bankers.

What is the difference between financial advisor and financial planner? ›

Generally speaking, financial planners address and keep tabs on multiple areas of their clients' finances. They develop long-term, strategic plans in these areas and update them on a regular basis over the years. Financial advisors tend to focus on specific transactions and short-term situations.

Should I meet with a financial planner or advisor? ›

You should determine your needs before you decide what kind of financial professional to work with. That way, you can figure out if they're a good fit for you before you even meet them. Generally, financial advisors are typically better fits for those looking for help making financial decisions or making investments.

Is a financial planner the same as a certified financial planner? ›

The main difference between a CFP and a financial advisor is that CFPs hold a certification that ensures they have several years of experience and are held to a fiduciary standard. The term financial advisor, on the other hand, does not necessarily denote a specific credential.

Can anyone call themselves a financial planner? ›

Who They Are. Financial planners can come from a variety of backgrounds and offer a variety of services. They might be brokers or investment advisers, insurance agents or practicing accountants—or they might have no financial credentials at all.

What does a financial planner do? ›

A financial planner works with clients to help them manage their money and reach their long-term financial goals. They advise and assist clients on a variety of matters, from investing and saving for retirement to funding a college education or a new business while preserving wealth.

Do you really need a financial planner? ›

Whether you have complicated finances or you don't know how certain things work, hiring a professional can help you grasp concepts you weren't familiar with. Some people need the extra assistance and if you have the means, getting personalized help can make a big difference.

Who is the best person to talk to about finances? ›

Before making financial or investment decisions, U.S. News recommends that you contact an investment advisor, or tax or legal professional.

What is a disadvantage of hiring a financial planner? ›

Potential negatives of working with a Financial Advisor include costs/fees, quality, and potential abandonment.

At what point should I use a financial advisor? ›

Experts say it makes sense to hire a financial advisor in the following circ*mstances: You don't have the time or inclination to manage your finances. You experience a major life event, such as a marriage, divorce, loss of a spouse, birth of a child, relocation or change in your employment status.

How much does CFP exam cost? ›

Standard registration rate is $925.

Which is better a fiduciary or CFP? ›

Again, CFPs have a more ongoing duty to their clients. A fiduciary has a higher standard to meet. It's an ongoing standard. They have to ensure that your investments are hitting certain targets on a regular basis.

How hard is certified financial planner? ›

The CFP® Certification Examination is equally as challenging as the CFA® exams, the CPA® exam, and bar exam. Every year, thousands of candidates go through this rigorous certification testing, but not everyone makes it to the finish line.

What financial advisors don t tell you? ›

10 Things Your Financial Advisor Should Not Tell You
  • "I offer a guaranteed rate of return."
  • "Performance is the only thing that matters."
  • "This investment product is risk-free. ...
  • "Don't worry about how you're invested. ...
  • "I know my pay structure is confusing; just trust me that it's fair."
Mar 1, 2024

Can I trust my financial planner? ›

An advisor who believes in having a long-term relationship with you—and not merely a series of commission-generating transactions—can be considered trustworthy. Ask for referrals and then run a background check on the advisors that you narrow down such as from FINRA's free BrokerCheck service.

Who is the most trustworthy financial advisor? ›

The Bankrate promise
  • Vanguard.
  • Charles Schwab.
  • Fidelity Investments.
  • Facet.
  • J.P. Morgan Private Client Advisor.
  • Edward Jones.
  • Alternative option: Robo-advisors.
  • Financial advisor FAQs.

Is it better to have an accountant or financial advisor? ›

"In practice, an accountant can assist you in preparing your financial statements and your tax returns while a financial advisor will guide you in various aspects of your financial life such as investments, estate planning, insurance planning, and tax planning," says Lauren Lippert, a wealth advisor and Director at MAI ...

What is better financial analyst or financial advisor? ›

Financial advisors interact directly with individual clients. Whereas financial analysts can often work within organizations, and provide analytical support to executives or investment committees rather than interacting directly with individual clients. Financial advisors and analysts also have different scopes.

Can a financial advisor help me get out of debt? ›

Financial advisors can offer a variety of services, including help with debt. They can offer advice beyond what you may get from a credit counselor or debt management company. If you've tried to make a dent in your debt but haven't made much progress, seeking out a financial advisor could be worth your time and money.

Is a financial planner the same as a wealth manager? ›

A key difference between financial planners and wealth managers is that wealth managers manage literal wealth, while financial planners manage the finances of everyday clients who want to get ahead.

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